If you’re planning a ski or snowboard trip to Japan this year to experience the infamous powder snow known as “Japow”, we’ve worked out the best weeks for snowfall at some of the most popular ski resort destinations.

The study analysed the daily recorded snowfall at five of Japan’s most popular resorts (Niseko, Hakuba, Myoko, Nozawa Onsen and Furano) over the last 10 winter seasons (from 2012/13 to 2022/23) to determine which weeks are predicted to be the snowiest over the coming winter season (2023/34).

The analysis found the week of 31st Dec 2023 to 6th Jan 2024 is predicted to be the snowiest on average when looking at all resorts in the study. However, there is large variation from resort to resort given the geographical size of the country.

 

Niseko : The best times to go

If you’re planning to ski in Japan’s hugely popular Interconnected resort of Niseko in Hokkaido, the week of 24th Dec 2023 to 30th Dec 2023 is predicted to record the largest amount of snowfall this season, receiving 86.3cm on average over the last 10 seasons. This week was closely followed by 7th Jan 2024 to 13th Jan 2024 (81.7cm) and 17th Dec to 23rd Dec (79.7cm).

 

Hakuba : The best times to go

After hosting the 1998 Winter Olympics, the various resorts that make up the Hakuba Valley have continued to be one Japan’s most popular snowsports destinations. 17th Dec to 13rd Dec 2023 is predicted to be the snowiest week of the season, having historically received 41.9cm on average over the last 10 seasons. The week of 21st Jan to 27th Jan 2024 was a close second with 41.8cm in historical snowfall, followed by the week prior (14th Jan to 20th Jan 2024) with an average of 40.7cm in the week.

 

 

Nozawa Onsen : The best times to go

Nozawa Onsen is a charming hot spring village located roughly one hour’s drive from Nagano City in the northern Nagano Prefecture. Over recent years it has attracted international attention not just because of it’s great skiing conditions, but unique cultural atmosphere. Historically, the best week of the season by a margin of more than 10% has New Year’s week, which is season will be 31st Dec 2023 to 6th Jan 2024, totally an impressive 89.2cm on average over the recorded period. In second place came 4th Feb to 10th Feb 2024 with 75.8cm, followed by 24th Dec to 30th Dec 2024 with 73.8cm.

 

 

Myoko : The best times to go

Myoko Kogen is one of Japan’s oldest ski areas, located 2.5 hours from Toyko. The resort is made up of three separate resorts – Myoko Akakura, Myoko Suginohara and Ikenotaira Onsen, but on top of this, there are even more ski areas area to explore. Of all the resorts assessed in this study, Myoko has recorded the greatest weekly snowfall on multiple weeks. Historically, 31st Dec to 6th Jan has been the snowiest, recording a huge 138.4cm on average over the last ten winters. 4th to 10th Feb has historically brought 123.0cm, while 10th to 16th Dec is closely behind with 122.1cm. However, note that Myoko Kogen’s resort opening is usually mid to late December.

 

 

Furano : The best times to go

Located in Central Hokkaido, a popular backcountry and ski touring region of the northern island of Japan, Furano is quickly affirming its position on the international snowsports map. Over the last few years it has grown exponentially in popularity, but remains relatively uncrowded and easy to find fresh tracks.

While total snowfalls are lesser than some of the other resorts analysed, the Central Hokkaido region is famed for the high quality, dry powder snow it receives. Once again, 31st Dec to 6th Jan is expected to be the best week of the season based on the last 10 winters, with an average weekly snowfall of 49.7cm. 3rd to 9th Dec is second with 48.9cm, followed by 24th to 30th Dec with an anticipated 47.6cm.

 

Conclusion

This winter will be Japan‘s first season without any COVID-19 travel restrictions, so many snowsports enthusiasts from around the world will be hoping to enjoy the snow spoils the country has to offer powderhounds. This analysis highlights not only the impressive amount of snowfall that the country experiences, but the vast different in when that snowfall occurs depending on where you are looking to ski.

Japan is an exceptional destination for ski enthusiasts and seasonal workers in search of great snow conditions, food and culture. Whether you’re interested in the lively resort atmospheres or the tranquil mountain villages, Japan offers a diverse range of experiences. We encourage you to explore the opportunities for ski jobs in Japan, as this country’s passion for snow sports and its unique cultural offerings are sure to make your winter season unforgettable.

 

The Methodology

Daily snowfall data for each resort was collected from Snow Japan. Data was collected from December 1st and March 31st for each winter season between 2012/13 and 2022/23 (10 in total). The data collection is based on :

  • Furano Now comes from close to the base of Furano ski area in Furano City, Hokkaido. About 240m above sea level.
  • Hakuba Now comes from close to the base area of Happo-one (and Hakuba 47/Goryu) in Hakuba Village, Nagano Prefecture. About 750m above sea level.
  • Myoko Now comes from close to the base of Akakura Kanko ski area in Myoko City, Niigata Prefecture. About 750m above sea level.
  • Niseko Now comes from close to the base of Niseko Grand Hirafu ski area in Kutchan Town, Hokkaido. About 250m above sea level.
  • Nozawa Onsen Now comes from close to the base of Nozawa Onsen ski area in Nozawa Onsen Village, Nagano Prefecture. About 560m above sea level.
The 10-season daily snowfall average for each of date was then aligned to the 2023/24 calendar, and grouped into weekly amounts based on a Sunday to Saturday 7 day week.
The five ski resort areas were chosen based on them being the top searched resorts based on global Google search volume over the winter period (Dec 22 – Mar 23). Rusutsu resort was the 5th most searched resort, but was replaced by Nozawa Onsen due to a lack of snowfall data collection.

Using Google Search data we analysed more than 6,000 ski-related terms to reveal which Canadian cities are the most snowsports obsessed and whether skiing or snowboarding is more popular to each city’s population.

 

Key takeaways/findings

  • The most snowsports obsessed cities in Canada are Kelowna (BC), Burnaby (BC) and Vancouver (BC) according to Google search data (on a per capita basis).
  • Kelowna ranked no.1 with a snowsports search volume of 545,652 per capita (100,000), 683% higher than the national average.
  • The cities which had the lowest interest in snowsports were, Sydney (NS), Okanagan (BC), Windsor (ON), Winnipeg (MB) and Oshawa (ON). Sydney’s search interest per capita was 94% lower than Kelowna.
  • Nationally, 68% of searches were for snowboarding, compared to 32% for skiing.
  • Kingston (ON) had the highest share of skiing related searches, Saguenay (QC) had the highest share of snowboard related searches.
  • British Columbia featured six times in the top 10, making it the most snowsports obsessed province in Canada

 

The most snowsports obsessed Canadian cities according to Google

Looking on a per-capita (per 100,000 people) basis we ranked the 50 largest cities in Canada based on their search interest in snowsports, as well as the split in interest between skiing and snowboarding.

When analysing the latest search data from Google, Kelowna (BC) was crowned the snowsports capital of Canada, ranking number one for searches per capita (545,652).

On a per capita basis, Burnaby (BC) came in second, followed by Vancouver (BC) in third and Coquitlam (BC) in fourth.

When looking at the capital cities of each province, Edmonton (AB) ranked 17th, Victoria (BC) ranked 27th, Winnipeg (MB) ranked 47th,  St. Johns (NL) ranked 33rd, Halifax (NS) ranked 36th, Toronto (ON) ranked 31st, Quebec City (QC) ranked 42st and Regina (SK) ranked 23rd. Fredericton (NB) and Charlottetown (PEI) didn’t feature in the list of the top 50.

 

Skiing vs snowboarding : which is more popular in each city?

The study also looked at the popularity of different snowsports by assessing the percentage of searches related to either skiing or snowboarding. The analysis found that at a national-level, 68% of the search interest was for snowboarding, compared to only 32% for skiing.

At a city level, Kelowna had a relatively similar split to the national average, 64% for snowboarding and 36% for skiing. Saguenay (QC) recorded the strongest skew towards snowboarding, with 94% compared to only 6% skiing. Kingston (ON) on the other hand had the higher share of skiing search at 59% vs 41% snowboarding.

 

How does Canada compare to other countries

We also looked at the same metrics at a national level to see how Canada fared against the United States, United Kingdom, Australia and Ireland. Out of the countries, Canada had the highest search volume per capita, 44% higher than the USA. Canada also had the highest share of snowboarding searches compared to skiing.

Snowsports searchers (per capita)

  • Canada : 69,687 searches
  • USA : 48,248 searches
  • Australia : 45,708 searches
  • UK : 39,764 searches
  • Ireland : 34,872 searches

Split between skiing and snowboarding

  • Canada : 32% skiing, 68% snowboarding
  • USA : 39% skiing, 61% snowboarding
  • Australia : 34% skiing, 66% snowboarding
  • UK : 55% skiing, 54% snowboarding
  • Ireland : 70% skiing, 30% snowboarding

 

Conclusion

Our study has revealed a remarkable and widespread passion for snowsports throughout Canada, affirming its status as a true winter sports enthusiast’s paradise. From the picturesque Rocky Mountains’ legendary big mountain terrain to the pristine powder and backcountry riding experiences, Canada boasts an unparalleled winter sports landscape. What truly sets Canada apart, however, is not just its stunning natural beauty but also the warmth and hospitality of its people. The combination of world-class skiing and snowboarding opportunities with the genuine friendliness of locals makes it an ideal destination for those seeking to work a winter season.

Whether you’re drawn to the vibrant atmosphere of bustling ski resorts or the serenity of charming mountain towns, Canada offers a diverse range of experiences for snow sports enthusiasts and seasonal workers alike. So, for those seeking adventure, camaraderie, and the chance to immerse themselves in some of the most breathtaking winter landscapes on Earth, Canada unquestionably stands as one of the best places to pursue their dreams. We encourage you to explore the resorts and opportunities for Canada ski jobs, as this country’s passion for snow sports is bound to leave an indelible mark on your winter season adventures.

 

The Methodology

Using Google Data (Keyword Planner) we analysed data for a full 12 months between November 2022 and October 2023.

A seed set of keywords was used to generate a complete list of keywords (6,184) covering a broad cross-section of snowsports terms from ski resorts, activities, brands, athletes and other relevant search queries. This keyword list and associates search volume was then segmented against each of the 50 cities through targeting in the Google platform. The national and 50 cities’ population was sourced from https://www.worldometers.info, using an estimation which is an elaboration of data by United Nations, Department of Economic and Social Affairs, Population Division. The following cities were not targetable on Google therefore they were not included in this analysis: North York, Scarborough Etobicoke, Ladner, Nepean, Anmore and East York. So the next 7 largest cities were used in their place.

For the ski and snowboard comparative statistics, the total 12 month search volume for “Skiing” or “snowboarding” was worked out as a percentage by totally up the two and dividing by each discipline. 

For the national-level analysis the same process was followed and population estimates data were also collected from https://www.worldometers.info.

 

 

 

Using Google Search data we analysed more than 6,000 ski-related terms to reveal which U.S. states are the most snowsports obsessed and whether skiing or snowboarding is more popular to each state’s population.

 

Key takeaways/findings

  • The most snowsports obsessed states in the United States of America are Vermont, Colorado and New Hampshire according to Google search data (on a per capita basis).
  • Vermont ranked no.1 with a snowsports search volume of 356,126 per capita (100,000), 638% higher than the national average.
  • The states with the lowest interest in snowsports were Mississippi, Arkansas, Kentucky, Louisiana and Alabama. Mississippi’s search interest per capita was 97% lower than Vermont.
  • Nationally, 61% of searches were for snowboarding, compared to 39% for skiing.
  • Vermont also had the highest share of skiing related searches, while California had the highest share of snowboard related searches.
  • None of the 3 largest states (California, New York or Florida) featured in the top 10.

 

The most snowsports obsessed U.S. states according to Google

Looking on a per-capita (per 100,000 people) basis we ranked the 50 American states based on their search interest in snowsports, as well as the split in interest between skiing and snowboarding.

When analysing the latest search data from Google, Vermont was crowned the snowsports capital of America, ranking number one for searches per capita (365,126).

On a per capita basis, Colorado came in second, followed by New Hampshire in third and Utah in fourth.

The largest states by population didn’t fare too well in the rankings, with California appearing at 17th, Texas at 44th, Florida at 41st, New York at 16th and Pennsylvania at 22nd.

 

Skiing vs snowboarding : which is more popular in each state?

The study also looked at the popularity of different snowsports by assessing the percentage of searches related to either skiing or snowboarding. The analysis found that at a national-level, 61% of the search interest was for snowboarding, compared to only 39% for skiing.

At a state level, Vermont had a stronger skew towards skiing than the national average, with 52% for skiing and 48% for snowboarding – this was the largest of all states. California had the larger skew towards snowboarding, with 76% compared to only 24% for skiing.

 

How does the USA compare to other countries

As part of the analysis, we also explored how the USA as a nation performed against Canada, the United Kingdom, Australia and Ireland. The US ranked bottom of these five countries on a per capita search basis.

Snowsports searchers (per capita)

  • Canada : 69,687 searches
  • Australia : 45,708 searches
  • UK : 39,764 searches
  • Ireland : 34,872 searches
  • USA : 34,134 searches

Split between skiing and snowboarding

  • Canada : 32% skiing, 68% snowboarding
  • USA : 39% skiing, 61% snowboarding
  • Australia : 34% skiing, 66% snowboarding
  • UK : 55% skiing, 54% snowboarding
  • Ireland : 70% skiing, 30% snowboarding

 

Conclusion

Our study has uncovered an extraordinary and widespread enthusiasm for snowsports across the United States, confirming its position as a haven for winter sports lovers. From the iconic Rocky Mountains’ expansive slopes to the high quality powder and adventurous backcountry in regions like Colorado and Utah, the U.S. provides a winter sports setting that is one of the world’s best. The mix of top-tier skiing and snowboarding experiences with the warm reception of locals makes it a prime location for those looking to spend a winter season.

Whether you’re attracted to the lively vibe of world-renowned ski resorts or the peacefulness of quaint mountain villages, the U.S. caters to a diverse array of experiences for snow sports lovers and seasonal workers alike. Learn more about ski seasons in the USA and make sure to put it on your ski travel bucket list!

 

The Methodology

Using Google Data (Keyword Planner) we analysed data for a full 12 months between November 2022 and October 2023.

A seed set of keywords was used to generate a complete list of keywords (6,263) covering a broad cross-section of snowsports terms from ski resorts, activities, brands, athletes and other relevant search queries. This keyword list and associates search volume was then segmented against each of the 50 states through targeting in the Google platform. The national and 50 states’ population was sourced from https://www.worldometers.info, using an estimation which is an elaboration of data by United Nations, Department of Economic and Social Affairs, Population Division.

For the ski and snowboard comparative statistics, the total 12 month search volume for “Skiing” or “snowboarding” was worked out as a percentage by totally up the two and dividing by each discipline. 

For the national-level analysis the same process was followed and population estimates data were also collected from https://www.worldometers.info.

 

 

 

We conducted a global study to find the most adventurous countries in the world, based on search volume around adventure sport phrases including skydiving, skiing, snowboarding, scuba diving, mountain biking and more.

Using the latest Google search data, we analysed more than 100 of the most used adventure sport phrases across fourteen disciplines for every country over the past year to reveal which country is the most adventurous.

 

Key findings

  • Australia is the world’s most adventurous country
  • Out of the fourteen adventure sports analysed, Australia featured in the top 10 for twelve of them, clinched the first position for surfing, hiking, scuba diving, and BMXing.
  • Canada was 2nd overall, ranking 1st for snowboarding, 2nd for skiing and 3rd for hiking
  • The United States was 3rd overall, coming in 1st place for skydiving, 2nd for hiking and 3rd for surfing and kayaking.
  • Finland, New Zealand, France, United Kingdom, Ireland, Singapore and Denmark made up the remaining top 10 spots.

 

The top 10 most adventurous countries on the planet

When combining search data for all fourteen adventure sports, Australia boasted the highest per capita search volume, securing the top position and earning the title of the world’s most adventurous country. Canada followed in second place, with the United States rounding out the top three. Finland and Denmark were the only Scandinavian countries to make the top 10, while Singapore stood out as the sole Asian nation on the list.

Here is a map view showing which countries ranked top for each individual outdoor activity or sport.

 

The top 10 countries for each adventure sport

The analysis also examined each sport individually, determining for every sport which countries boasted the highest participation per capita and identifying which country topped the list. Continue reading to see how various countries fared across 14 unique outdoor activities and sports…

 

Kayaking

When looking at Kayaking, France emerged as the clear winner, followed by Canada and the United States.

Geographically, France boasts an impressive mix of mountains and rivers, which naturally boost the popularity of water sports. Both the Rhine River and the Loire River stretch for more than 1,000 kilometres, and the French Alps provide exciting terrain for river-based activities.

 

Hiking

Hiking is one of the most affordable and accessible outdoor activities, an option that nearly every country can offer its population.

Australia was ranked top for this activity, followed by the United States and Canada. Each of these countries is blessed with vast expanses, varied terrain and beautiful national parks, which likely drive the popularity of the activity.

 

Mountain Biking

Mountain biking has seen growth as a sport in recent years. However, according to the data, it is exceptionally popular in Finland, boasting more than twice the per capita search interest of any other country. Australia ranked third, followed by New Zealand and the United Kingdom.

 

Skiing

The original roots of skiing are somewhat hard to confirm, but it is suggested that the very first skis date back to 8000 years BC and were found in Northern China.
However, it was Finland that took the top spot for skiing, followed by Canada and Austria. All three countries boast world-class ski resorts, so it’s only natural for the local population to fully embrace the sport. Ireland was the only country to rank in the top 10 despite not having any outdoor ski resorts!

 

Climbing

Despite having a population of only 5.2 million, New Zealand secured the top spot for combined search interest per capita in climbing, abseiling, and bouldering. Australia and Norway followed in second and third places, respectively.

With its impressive mountain ranges, varied terrain, cave systems and volcanoes, New Zealand offers excellent opportunities for climbers year-round. In fact, Queenstown in the South Island is often referred to as the “Adventure Capital of the World”.

 

Surfing

When it comes to surfing, Australia is the undisputed winner, with a per capita search interest that’s 38% higher than New Zealand, which came in second place, and 204% higher than the United States, which ranked third. The island nation of Australia is home to some of the world’s best beaches (such as Bondi and Coogee) and coastal lifestyle is synonymous with surfing!

 

Skateboarding

Sweden is the skateboarding epicentre of the world, closely followed by Australia, with the Czech Republic in third place. Sweden has long been recognised as a skateboarding hub, underscored by the opening of the world’s first high school built around a skate park in Malmö a few years ago. With skateboarding introduced as an Olympic sport in 2020, its global popularity is set to grow even further.

 

Parkour

In recent years, the sport of Parkour has seen rapid growth. It’s best described as the practice of navigating obstacles in a man-made or natural environment using movements like running, vaulting, jumping, climbing, and rolling. The aim is to reach the destination as quickly and efficiently as possible.

Scandinavian countries comprised four of the top five spots, with Finland once again securing the top position overall for the sport.

 

Snowboarding

Snowboarding, another popular winter sport, exhibited a different top 10 composition compared to skiing. Canada clinched the top spot for snowboarding after securing the second position in skiing. Norway and Switzerland, both nations with robust ski industries, followed in second and third places, respectively.

 

Skydiving

Skydiving, an extreme sport, was the sole discipline in which the United States secured the top position. Australia and the United Kingdom followed closely in second and third places, respectively. Remarkably, Israel, the only Middle Eastern country on the list, clinched an impressive fifth spot.

 

BMXing

Although BMXing originated in California in the 1970s, it was Australia that ranked number one among all countries analysed – The United States ranking at 9th position. The Czech Republic and Poland followed in second and third places, respectively, indicating a clear trend in Eastern Europe.

 

Bungee Jumping

In November 1988, the world’s first commercial bungee (or bungy) operation opened at the Kawarau Bridge in New Zealand. Therefore, it’s only fitting that New Zealand claimed the top spot for this adventure activity. Hong Kong, home to the second-largest bungee jump at the Macau Tower, secured second place, followed by Finland.

 

Scuba Diving

While history indicates that diving dates back to ancient Greece and Rome, it wasn’t until 1926 in France that Yves le Prieur introduced the first S.C.U.B.A. — or Self Contained Underwater Breathing Apparatus. Despite this European origin, Australia tops the global rankings for this water-based activity, followed closely by Singapore and New Zealand.

The Great Barrier Reef, situated on Australia’s eastern coast, is the world’s largest coral reef system. It boasts over 2,900 individual reefs and spans 900 islands across an area of approximately 344,400 square kilometres. To the west of Australia, the Ningaloo Reef’s popularity has surged due to its vibrant and diverse ecosystem.

 

Waterskiing

The final outdoor activity analysed in this research was a combination of waterskiing and wakeboarding. Waterskiing was invented by two brothers, Ralph and Ben Samuelson, in the summer of 1922 in the United States. On the other hand, wakeboarding emerged much later, in the 1980s. Both sports can be experienced using a cable system or a motorboat.

The Netherlands took the top spot among countries for these sports, with Australia following in second and Singapore in third. Interestingly, the United States didn’t make the top 10, despite its foundational role in the sport’s inception.

 

The Methodology

Google search data (searching all languages) was used to establish the annual search volume (August 2022 to August 2023) in each country for adventure sport phrases across fourteen disciplines. 

For each of the fourteen activities analysed, Google Keyword Planner was used to identify the 10 most searched phrases for each sport. The fourteen sports included skiing, snowboarding, surfing, kayaking, hiking, mountain biking, climbing, bungee jumping, skateboarding, BMXing, scuba diving, skydiving, parkour and waterskiing.

Only search phases which were generic in nature were selected. These are ones which are not relevant to a particular location, therefore less influenced by unique local demand. For example, for skiing keywords could include “skiing”, “learn to ski” or “ski resorts”. 

The countries selected to be included in this analysis piece were selected based on the top 50 countries based on GDP estimates from worldometers.info (nominal GDP, 2022). For each of these countries, population estimates were also recorded from worldometers.info (Updated on July 16, 2023 with the latest July 2023-July 2024 estimates from the 2022 U.N. Revision). Russia and Ukraine were excluded from the analysis due to lack of search data available.

The search volume estimates were then used against the population estimates from worldometres.info to provide a per capita search volume per month (to score the rankings).

Using Google Search data we analysed more than 6,000 ski-related terms to reveal which UK cities are the most snowsports obsessed and whether skiing or snowboarding is more popular to each city’s population.

 

Key takeaways/findings

  • The most snowsports obsessed cities in the UK are Bournemouth, Newcastle upon Tyne and Cambridge according to Google search data (on a per capita basis).
  • Bournemouth ranked no.1 with a snowsports search volume of 118,435 per capita (100,000), 198% higher than the national average.
  • The cities which had the lowest interest in snowsports were Sunderland, Nottingham and Coventry. Coventry’s search interest per capita was 92% lower than Bournemouth.
  • Nationally, 55% of searches were for skiing, compared to 45% for snowboarding. Belfast had the highest share of skiing related searches, Dundee had the highest share of snowboard related searches.
  • Of the top 20, eight cities were based in the South of England and six were in the North of England. Scotland had two features in the top 20, Wales and Northern Ireland had one each.

 

The most snowsports obsessed Canadian cities according to Google

Looking on a per-capita (per 100,000 people) basis we ranked the 60 largest cities in the UK based on their search interest in snowsports, as well as the split in interest between skiing and snowboarding.

When analysing the latest search data from Google, Bournemouth was crowned the snowsports capital of the UK, ranking number one for searches per capita (118,435).

On a per capita basis, Newcastle upon Tyne came in second, followed by Cambridge in third and York in fourth.

When looking at the capital cities of each of the three countries that make up the United Kingdom, London ranked in 17th position and Cardiff in 38th, while Edinburgh made the top 10 coming in at 8th.

 

Skiing vs snowboarding : which is more popular in each city?

The study also looked at the popularity of different snowsports by assessing the percentage of searches related to either skiing or snowboarding. The analysis found that at a national-level, 55% of the search interest was for skiing, compared to 45% for snowboarding.

At a city level, Bournemouth had a relatively similar split to the national average, 52% for skiing and 48% for snowboarding. Belfast recorded the strongest skew towards skiing, with 67% compared to only 33% snowboard. Dundee on the other hand had the higher share of snowboarding search at 63% vs 37% skiing.

 

How does the UK compare to other countries

We also looked at the same metrics at a national level to see how the UK fared against the United States, Canada, Australia and Ireland. Out of the countries, the UK ranked in fourth position above Ireland. The UK and Ireland were the only countries which saw a stronger skew towards skiing.

Snowsports searchers (per capita)

  • Canada : 69,687 searches
  • USA : 348,248 searches
  • Australia : 45,708 searches
  • UK : 39,764 searches
  • Ireland : 34,872 searches

Split between skiing and snowboarding

  • Canada : 32% skiing, 68% snowboarding
  • USA : 39% skiing, 61% snowboarding
  • Australia : 34% skiing, 66% snowboarding
  • UK : 55% skiing, 54% snowboarding
  • Ireland : 70% skiing, 30% snowboarding

 

Conclusion

Despite the UK being home to only a small number of ski fields, this study shows the impressive and widespread love for winter sports that British people hold. With well connected airports British ski travellers have easy access to some of the best resort destinations across Austria, Switzerland, France and more. If you’re thinking about heading to a ski resort this winter, why not consider going for the full season and working a season. We encourage you to explore the different types of ski resort jobs that are available.

 

The Methodology

Using Google Data (Keyword Planner) we analysed data for a full 12 months between September 2022 and August 2023.

A seed set of keywords was used to generate a complete list of keywords (6,184) covering a broad cross-section of snowsports terms from ski resorts, activities, brands, athletes and other relevant search queries. This keyword list and associates search volume was then segmented against each of the 50 cities through targeting in the Google platform. The national and 60 cities’ population was sourced from https://www.worldometers.info, using an estimation which is an elaboration of data by United Nations, Department of Economic and Social Affairs, Population Division. The following cities were not targetable on Google therefore they were not included in this analysis: Islington, City of Westminster, Bexley and Archway. So the next 4 largest cities were used in their place.

For the ski and snowboard comparative statistics, the total 12 month search volume for “Skiing” or “snowboarding” was worked out as a percentage by totally up the two and dividing by each discipline. 

For the national-level analysis the same process was followed and population estimates data were also collected from https://www.worldometers.info.

 

 

 

Using Google Search data we analysed more than 4,000 ski-related terms to reveal which Australian cities are snow-obsessed and other trends in Australian snowsports search behaviour.

Key takeaways

  • The most snow-obsessed cities in Australia are Melbourne, Canberra and Ballarat according to Google search data per capita.
  • More than 560,000 snowsports related searches were conducted by Melbourne in a single month
  • 59% of search terms are related to snowboarding, compared to only 41% for skiing
  • Mount Buller is the most searched ski resort in Australia

 

The most snow-obsessed Aussie cities according to Google

When analysing the latest search data from Google, Melbourne was crowned the snowsports capital of Australia, ranking number one for both the total searches conducted in a month (563,780), and, searches per capita (11,438).

On a per capita basis, Canberra came in second, followed by Ballarat in third and Sydney in fourth. Ballarat’s positioning was impressive given it had a total of only 9,040 searches conducted which was 97% less than Sydney, which had 333,280 searches.

Other state capitals didn’t fare too well, with Adelaide ranking 7th, Brisbane 10th, Hobart 11th, Darwin 17th and Perth 18th. 

When looking at the total searches conducted by each city, we saw the top six positions all filled with state capitals. Melbourne was dominant with 563,780 searches conducted, while Sydney totalled up 333,280, and Brisbane 77,180. 

 

Skiing vs snowboarding : Which is more popular in each city?

The study also looked at the popularity of different snowsports by assessing the percentage of searches related to either skiing or snowboarding. The analysis found that at a national-level, 59% of the search interest was for snowboarding, compared to only 41% for skiing.

At a city level, Melbourne was split similarly to the nation as a whole, with 60% of searches aligning to snowboarders and only 40% skiers. Toowoomba appeared to be a stronghold for skiers, with 58% of search volume relating to that disciple. On the reverse, Newcastle recorded 66% of searches for snowboard terms, leaving only 34% to be relevant to skiing.

 

Which ski resorts are searched for the most?

The analysis also looked at the national search trends for Australian ski resorts receiving the most combined search interest this season.

Mount Buller, in Victoria came out on top, receiving 388,679 searches within the month of July. This was 99.9% higher than Perisher which came in second place, and 109.9% higher than nearby Falls Creek. The individual search term “Mount Buller” was used 110,000 in the month, more than every Thredbo-related term combined.

 

The Methodology

Using Google Data (Keyword Planner) we analysed data for the full month of July 2023. A seed set of keywords was used to general a full list of 4,337 keywords covering a broad cross-section of snowsports relevant from ski resorts, brands, athletes and products. This keyword list and associates search volume was then segmented against each of the cities through targeting in the Google platform. The 20 cities’ population was sourced from the Australian Bureau of Statistics, using the estimated resident population for 2022.

For the ski and snowboard comparative statistics, keywords were organised based on volume at a national level, and then refined to only include the top 100 keywords that were ski or snowboard categorisation. For example, all ski resort terms were removed, as these were not specific to either skiing or snowboarding. Launceston and Bendigo were removed from the list due to the sample size of searches being too small when categories into either ski or snowboard.

Last updated : 8:51am (twice daily)

 

Perisher, New South Wales

 

Thredbo, New South Wales

 

Charlotte Pass, New South Wales

 

 

Falls Creek, Victoria

 

 

Mt Hotham, Victoria

 

 

Mt Buller, Victoria

 

 

Selwyn, New South Wales

With the majority of Southern Hemisphere ski resorts set to open in coming weeks, our team decided to analyse historical snowfall data from the last 15 years (source: Snow Forecast) to identify which resorts are the snowiest overall, and which weeks have historically been the best for powder chasers. The analysis looked at the four major destinations of Chile, Argentina, New Zealand and Australia.

 

Australia and New Zealand’s snowiest resorts

Treble Cone (New Zealand) was crowned Australasia’s snowiest resort, recording on average 349 cm of snowfall between 1st June and 30th September over the last 15 years. Falls Creek (Australia) was Australia’s snowiest resort with 199 cm, while Thredbo (Australia) has recorded the least snowfall with over 143 cm.

 

South America’s snowiest resorts

For fans of powder skiing or snowboarding, South America had some impressive results. With Nevados de Chillan claiming the number 1 spot for the entire Southern Hemisphere with an impressive 691cm over the recording period. Argentina’s Cerro Catedral was the runner up with 473 cm recorded.

 

The Snowiest Weeks

For skiers and snowboarders looking for insight into when is best to travel to ski resorts, our team also looked at the snowiest weeks for each of the resorts. A large variance was recorded by country and resort, so once you’ve identified destinations in Chile, Argentina, New Zealand or Australia which are of interest, you can use this to help you choose a suitable week.

 

 

Week by week snowfall

For those wanting to dig a bit deeper into the data, here is the week by week snowfall (in cm) for each of the resorts. As with all data, this is the average over the last 15 years (2007 – 2022) based on Snow Forecast’s mid-mountain snowfall history reports.

 

 

The Methodology

  • The selection process for the ski resorts was based on a minimum ski slope terrain (km). For Australia and New Zealand this was 10 km, while it was increased to 35 km for Chile and Argentina due to larger resorts. This data was based on resort stats from skiresort.info.
  • Data was collected from Snow Forecast on the 27th May 2023, and reflects the historical snowfall in each given week for data available. The data was collected based on mid-mountain altitude between 2007 and 2022 for each resort. 
  • Historical weekly snowfall data between the selected dates (1st June – 30th September) was then added up to provide the total snowfall over the three months of winter (June, July, August) and first month of spring (September).    

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